Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine
Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales – Expenses = Profit. The problem is, businesses are run by humans,…
Read More4 Smart Strategies to Advertise Your Brand with TikTok
Have you downloaded the TikTok app recently? While watching some short videos there, you found it’s addicting, right? There’s no shortage of different types of creative and engaging videos on TikTok. It’s a place where you can’t stop scrolling and watching videos one after another. TikTok is among the most trending social media platforms and…
Read MoreWhy Is Reputation Management Important And How You Can Improve It
Lots of start-ups are ultimately destined to fail. Managing business reputation may be part of the reason, but there may be other reasons. However, it is very important that you pay strict attention to your reputation, and always maintain a positive one. Follow through is very important to customers. This is even more important if…
Read More5 Strong Reasons You Must Use Videos in Your Marketing Strategy
The future of marketing has already arrived. Videos are the new arrows for your marketing arsenal. Video marketing is an effective form of establishing communication with your customers. Video, once seen stays for a longer period of time in human memory, as compared to any other marketing medium. It is an amazing way of expressing…
Read More5 Most Effective Video Marketing Tactics to be Used by a Startup
Producing fresh and innovative content has become an inevitable part of B2B marketing. Moreover, videos have become a meaningful part of marketing strategies. Social media websites are bringing video posts to the forefront, and users are responding with a higher level of engagement. Through video marketing, mundane subjects associated with B2B can be presented in…
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